Most investors share the same goal: to grow their wealth over the long term while maintaining sufficient diversification to navigate different market phases. At the same time, more and more investors want their portfolio to reflect their interests, for example artificial intelligence, healthcare, the energy transition, real estate or private markets.
My Signature Portfolio is built on a simple approach: combining a diversified core with a carefully selected range of thematic funds.
"}},{"componentType":"testimonial","testimonialList":[{"authorInfo":{"authorName":"Edoardo Cozzani","jobTitle":"Fund & ETF Specialist"},"testimonialText":{"body":"We aim to strike the right balance between personalisation and diversification."}}]},{"componentType":"paragraph","richBody":{"value":"My Signature Portfolio is built around three reference funds, known as “flagships”. They form the foundation of the portfolio:
Growth: aims to achieve long-term capital growth.
Sustainable: places greater emphasis on environmental, social and governance (ESG) criteria.
Income: is designed for investors seeking a regular income stream.
For investors who want to diversify their investments while benefiting from active, professional management, the flagships form the foundation of the portfolio. The final solution is tailored to the investor’s profile and the applicable regulations.
"},"title":"Three funds at the heart of the portfolio"},{"componentType":"paragraph","richBody":{"value":"Alongside the core portfolio, Private Banking clients can choose from around twenty thematic funds. Since 2022, the range has been simplified and restructured to reduce overlap and respond more effectively to clients’ interests.
The available options include global, European and US equities, global bonds, monthly income, sustainable equities, technological innovation, healthcare, new energy, specialised bond strategies, real estate and private markets. Some solutions are also specifically designed for legal entities.
Personalisation does not mean turning the portfolio into a series of sector investments. “We aim to strike the right balance between personalisation and diversification”, explains Edoardo Cozzani. “Too few themes limit choice, while too many risk creating confusion.” The range may also evolve when a new theme becomes sufficiently relevant and meets the selection criteria.
"},"title":"Themes to personalise your portfolio"},{"componentType":"paragraph","richBody":{"value":"Themes are not selected solely on the basis of current stock market performance. The starting point is often a structural trend or a topic attracting investor interest. Specialists then translate these preferences into investment objectives and, ultimately, concrete solutions.
Artificial intelligence is a good example. Large technology companies are already represented in the reference funds, but some investors want greater exposure to this theme. Dedicated funds make it possible to reinforce that conviction without changing the portfolio’s overall structure.
Private markets follow a different logic. As this asset class is not included in the flagships, it can provide additional diversification. It is also one of the themes attracting the most interest among Private Banking clients.
"},"title":"Choices inspired by long-term trends"},{"componentType":"paragraph","richBody":{"value":"Specialists at the Global Investment Centre combine quantitative and qualitative analysis. They assess historical performance, risk, the consistency of results and a range of management indicators.
They also meet asset management companies and investment teams to discuss their organisation, philosophy and decision-making process. ING follows an open-architecture approach, which means that funds may be selected from international asset managers such as J.P. Morgan, PIMCO, Schroders, Amundi or BlackRock.
However, not every popular theme is automatically added to the range. In defence, for example, ING has not yet identified enough actively managed funds that meet all its quality and sustainability criteria.
“The theme is on our radar, but until we find the right investment, we prefer to wait,” explains Edoardo Cozzani. “Our role is to translate our clients’ interests into coherent investments while ensuring sufficient diversification.”
"},"title":"How does ING select the funds?"},{"componentType":"paragraph","richBody":{"value":"Personalisation is not unlimited. To preserve the portfolio’s coherence and respect each investor’s MiFID risk profile, at least 60% of the portfolio remains invested in the selected flagship. As a general rule, a single theme cannot represent more than 20% of the portfolio. This allows personal convictions to be reflected while keeping diversification at the heart of the strategy.
"},"title":"Personalisation within a clear framework"},{"componentType":"sectionTitle","title":"Would you like to add a personal touch to your investments? Speak to your Private Banker"},{"cards":[{"cardSize":"small","cardType":"service","componentType":"serviceCard","image":{"extension":"png","original":"https://assets.ing.com/m/6e6f3de4c512a23f/original/Fingerprint-phone-hand-spot.png","publishedAt":"2023-11-08T12:09:59Z","transformBaseUrl":"https://assets.ing.com/transform/4c8f79aa-f653-430e-bd15-7a94e7640b59/Fingerprint-phone-hand-spot","type":"image","updatedAt":"2023-11-08T12:10:13Z","width":615},"intro":"Contact your Private Banker via the ING Banking app!","link":{"url":"/en/private-banking/contact/contact-us-private-banking"},"title":"Already an ING Private Banking client?"},{"cardSize":"small","cardType":"service","componentType":"serviceCard","image":{"extension":"png","original":"https://assets.ing.com/m/7e02e75f5d5f534d/original/icon-Video-call-woman-spot.png","publishedAt":"2023-10-25T12:38:56Z","transformBaseUrl":"https://assets.ing.com/transform/67010ed0-a27d-4c66-b37c-a6bfb9a308c2/icon-Video-call-woman-spot","type":"image","updatedAt":"2023-10-25T12:39:12Z","width":847},"intro":"Leave us your details and we will get back to you!","link":{"url":"https://www.ing.be/en/individuals/services/contact-us-appointment?journey=invper&flow-step=call-me-back"},"title":"Want to find out more about Private Banking?"}],"componentType":"cards"}]},"hasMacro":false,"id":"e8ce5c19-a2dd-49db-bd2b-b2cb00f5dc87","localeString":"en-GB","mainHeaderZone":{"backLink":{"textLink":{"text":"Insights for those who look further","url":"/en/private-banking/news"}},"componentType":"editorialHeader","coreHeader":{"headerImage":{"extension":"jpg","original":"https://assets.ing.com/asset/17991cf9-8ece-4d0c-bc8d-4450c16e7054/Private-Banking-Netherlands.jpg","publishedAt":"2026-09-16T16:07:47Z","transformBaseUrl":"https://assets.ing.com/transform/17991cf9-8ece-4d0c-bc8d-4450c16e7054/Private-Banking-Netherlands","type":"image","updatedAt":"2026-09-16T16:07:55Z","width":7008},"subtitle":"With My Signature Portfolio, you combine a broadly diversified investment core with a selection of themes that more closely reflect your interests and convictions. All within the framework defined by your risk profile.","title":"When investing reflects your convictions"},"date":"2026-10-21","readingTime":5},"publishDate":"2026-10-30T17:32:11.852+01:00"}}