{"type":"document","data":{"id":"ed3d2df0-8af1-44ab-b9dd-10e77ee775c7","localeString":"en-GB","publishDate":"2025-07-04T17:01:29.198+02:00","contentType":"onecms:campaignPage","hasMacro":false,"flexPageMetadata":{"afmBanner":false,"robotInstruction":{"noIndex":false,"noFollow":false},"description":"Truly unbiased choices and advice. Our approach is comparable to that of a top-chef who travels the world in search of the best possible ingredients to prepare a menu that takes into account the specific wishes of his clients."},"mainHeaderZone":{"componentType":"campaignHeader","coreHeader":{"headerImage":{"transformBaseUrl":"https://assets.ing.com/transform/eaa77c2e-deea-4f26-8d85-cd452bdd81ae/PrivateBanking_BE_1612x800px_ManCloseToDish","type":"image","width":1612,"original":"https://assets.ing.com/m/63c036dbb83940e6/original/PrivateBanking_BE_1612x800px_ManCloseToDish.jpg","extension":"jpg"},"campaignTitle":{"primaryTitle":"Unbaised investment choices","tertiaryTitle":"and advice"},"subtitle":"Are private banks unbiased when they recommend investments? This question is often asked, but not at ING Private Banking."}},"flexZone":{"flexComponents":[{"componentType":"testimonial","testimonialList":[{"authorInfo":{"authorName":"Jan Van Sande","jobTitle":"Head of ING Private Banking & Wealth Management","image":{"transformBaseUrl":"https://assets.ing.com/transform/ad9709d1-b0c6-40a7-9b01-72ffe9e5f3fb/Jan-Van-Sande","type":"image","width":7360,"original":"https://assets.ing.com/m/458ce53ef64e165/original/Jan-Van-Sande.jpg","extension":"jpg"}},"testimonialText":{"body":"We liken our approach to that of a master chef who travels the world in search of the best ingredients."}}]},{"componentType":"sectionTitle","title":"ING Private Banking’s investment philosophy"},{"componentType":"paragraph","richBody":{"value":"<p>Our independent Private Bankers use their expertise to build our customers’ portfolios and respond to their specific needs. </p><p>People who entrust the management of their portfolio to a financial institution do this to get access to investments with an optimal risk-adjusted performance. Many private banks tend to only offer their own proprietary funds. That is not the case at ING Private Banking, however. </p><p>“We believe that it is impossible to be the best across all asset classes. That is why we work with fund managers worldwide to ensure that we are completely unbiased when it comes to selecting investments. We are the first bank in Belgium to do this and our approach has proven successful over the years,” Jan Van Sande explains. </p>"}},{"componentType":"sectionTitle","title":"Two investment approaches"},{"componentType":"paragraph","title":"Centralised management","richBody":{"value":"<p>At ING Private Banking, clients have the choice between two solutions: <strong>Kronos</strong> and <strong>Anthea </strong>(for portfolios upwards of €250,000).<br />“These are the result of ING’s investment strategy and are built by combining the best funds of the best asset managers, as selected by our team of specialists,” Frédéric Degembe, Head of the Investment Office, explains. <br />Kronos is the ‘responsible’ solution on our sustainability ladder while Anthea is the ‘sustainable’ solution. The different options perfectly match the needs of our customers and the risk they are willing to take. </p>"}},{"componentType":"paragraph","title":"Discretionary management and advisory management","richBody":{"value":"<p>Customers can also opt for more personalised management depending on their portfolio: </p><ul><li>A discretionary management  mandate from €1 million</li><li>An advisory management  mandate from €2.5 million</li></ul><p>Jan Van Sande explains the main differences between the two options: “In the former case, the customer delegates the responsibility for investment decisions to his Private Banker and Portfolio Manager. The latter makes decisions about what and when to buy and sell depending on the customer’s risk profile and investment objectives. With advisory management, the customer benefits from a real partnership with 100% personalised service. The customer builds and manages his own portfolio together with his Portfolio Manager.”</p>"}},{"componentType":"sectionTitle","title":"A strategy based on the research of ING’s economists and analysts"},{"componentType":"paragraph","richBody":{"value":"<p>ING Private Banking is able to offer the best solutions, thanks to the efforts of the 20 experts in its Investment Office. <br />“We develop our strategy based on the research of our in-house Economic Office, which consists of four economists. Members include Peter Vanden Houte and Philippe Ledent, who are regularly quoted in the media,” Jan Van Sande explains. <br />“They analyse the macroeconomic context and the evolution of financial markets. Our specialists start from this information to define ING’s investment strategy.”</p>"}},{"componentType":"testimonial"},{"componentType":"sectionTitle","title":"A diversified investment universe for consistent performance"},{"componentType":"testimonial","testimonialList":[{"authorInfo":{"authorName":"Frédéric Degembe","jobTitle":"Chief Investment Officer","image":{"transformBaseUrl":"https://assets.ing.com/transform/4bdbeb4d-425f-45f1-8677-fc60e6d3f93b/Frederic-Degembe","type":"image","width":2835,"altTextEN":"Investment Office","altTextNL":"Frédéric Degembe","original":"https://assets.ing.com/m/244633f652999b44/original/Frederic-Degembe.jpg","extension":"jpg"}},"testimonialText":{"body":"The DNA of ING Private Banking? To build portfolios that hold up well in turbulent times and that perform well in favourable conditions."}}]},{"componentType":"paragraph","richBody":{"value":"<p>“Our investment universe allows us to build extremely robust and well-diversified portfolios that deliver a good performance. Some figures: </p><ul><li>120 active funds</li><li>38 reputable fund managers, including BlackRock, Schroders, Amundi Asset Management, Axa Investment Managers and Goldman Sachs, as well as smaller investment managers such as Eleva or Polar Investments. </li><li>140 performance trackers from 13 fund managers (iShares, HSBC, Vanguard, JP Morgan, Ossiam or WisdomTree).</li><li>350 stocks and approx. 330 bonds.”<br /> </li></ul>"}},{"componentType":"sectionTitle","title":"A more responsible and sustainable selection"},{"componentType":"paragraph","richBody":{"value":"<p>ING’s specialists based themselves on two types of analyses to select the best funds:</p><ul><li>A quantitative analysis, based on a series of relatively classic risk/return characteristics. </li><li>A qualitative analysis, which consists of meeting the fund manager and conducting due diligence of the fund manager and the investment fund.</li></ul><p>“Once we have made our choice, we perform rigorous monitoring. If the conditions change (departure of team members, change in investment process, etc.), we drop the fund from our universe.”<br />Ethical considerations are also taken into account. <br />“Our investment universe is geared towards a series of ‘responsible’ or even ‘sustainable’ funds, as opposed to traditional funds which only account for a small share of our selection,” Frédéric Degembe specifies. </p>"}},{"componentType":"sectionTitle","title":"A fruitful collaboration with Goldman Sachs"},{"componentType":"paragraph","richBody":{"value":"<p>In addition to this in-house work, the Investment Office works closely with Goldman Sachs Asset Management, more specifically their funds selection group. <br />“Thanks to this very fruitful collaboration, we get to benefit from their advice, which they also use for their wealth management and institutional customers. This is unique. I don’t know of any other banks that benefit from this type of high-value collaboration,” says the Head of the Investment Office.<br />Do you want to know more or do you have other questions about our approach? Our Private Bankers are happy to answer any questions you have. </p>"}},{"componentType":"sectionTitle","title":"Interested? Don't hesitate to contact us"},{"componentType":"cards","cards":[{"componentType":"serviceCard","cardType":"service","cardSize":"small","title":"Want to find out more about Private Banking?","intro":"Leave us your details and we will get back to you!","image":{"transformBaseUrl":"https://assets.ing.com/transform/67010ed0-a27d-4c66-b37c-a6bfb9a308c2/icon-Video-call-woman-spot","type":"image","width":847,"original":"https://assets.ing.com/m/7e02e75f5d5f534d/original/icon-Video-call-woman-spot.png","extension":"png"},"link":{"url":"https://www.ing.be/en/individuals/services/contact-us-appointment?journey=invper&flow-step=call-me-back"}},{"componentType":"serviceCard","cardType":"service","cardSize":"small","title":"Already an ING Private Banking client?","intro":"Contact your Private Banker via the ING Banking app!","image":{"transformBaseUrl":"https://assets.ing.com/transform/4c8f79aa-f653-430e-bd15-7a94e7640b59/Fingerprint-phone-hand-spot","type":"image","width":615,"original":"https://assets.ing.com/m/6e6f3de4c512a23f/original/Fingerprint-phone-hand-spot.png","extension":"png"},"link":{"url":"/en/private-banking/contact/contact-us-private-banking"}}]}]},"complementaryZone":{"flexComponents":[{"componentType":"sectionTitle","title":"Also interesting"},{"componentType":"cards","cards":[{"componentType":"productCard","cardType":"product","cardSize":"small","title":"Investment solutions","intro":"Tailored investment solutions from €500,000. 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