{"type":"document","data":{"id":"d1ade358-6fd8-4090-a351-77bfddb41b9f","localeString":"en-GB","publishDate":"2023-09-26T09:35:58.800+02:00","contentType":"onecms:editorialPage","hasMacro":false,"flexPageMetadata":{"afmBanner":false,"robotInstruction":{"noIndex":false,"noFollow":false},"description":"Risk is an inherent part of investing. What is the link between risk and return? Our expert explains."},"mainHeaderZone":{"componentType":"editorialHeader","coreHeader":{"title":"Two basic concepts for smart investing","body":"Some familiar expressions apply readily to investment, they’re even two basic concepts. Do you know them? Investing requires thought and we explain it to you in this 6:06 video."},"backLink":{"textLink":{"url":"/en/individuals/managing-my-assets/investment-academy","text":"Investment academy"}},"date":"2023-09-26","readingTime":5},"flexZone":{"flexComponents":[{"componentType":"paragraph","richBody":{"value":"<p>In this video shot in 2021, Philippe Ledent, Expert Economist explains two investment concepts - risk and diversification. The conclusions are still valid in 2023.</p>"},"video":{"type":"video","originalUrl":"https://assets.ing.com/m/252983648cb11143/original/Two-basic-concepts-for-smart-investing.mp4","videoPreviewURLs":["https://assets.ing.com/m/252983648cb11143/1080p-Two-basic-concepts-for-smart-investing.mp4","https://assets.ing.com/m/252983648cb11143/480p-Two-basic-concepts-for-smart-investing.mp4","https://assets.ing.com/m/252983648cb11143/720p-Two-basic-concepts-for-smart-investing.mp4","https://assets.ing.com/m/252983648cb11143/mp4-Two-basic-concepts-for-smart-investing.mp4"],"thumbnails":{"mini":"https://assets.ing.com/m/252983648cb11143/mini-Two-basic-concepts-for-smart-investing.jpg","webimage":"https://assets.ing.com/m/252983648cb11143/webimage-Two-basic-concepts-for-smart-investing.jpg","thul":"https://assets.ing.com/m/252983648cb11143/thul-Two-basic-concepts-for-smart-investing.jpg"},"extension":["mp4"]}},{"componentType":"highlight","richBody":{"value":"<p><strong>Want to dig deeper?</strong></p><p>Stocks, bonds, diversification…. Do you want to deepen your knowledge of the world of investments? In this series of videos, our experts walk you through the basics in plain language. Find out about these basics now.</p><ul><li><a href=\"https://www.ing.be/en/retail/my-money/building-up-capital/investments-basics-video-investing-or-saving\">Saving and investing: some basic concepts</a></li><li><a href=\"https://www.ing.be/en/retail/my-money/building-up-capital/investments-basics-video-share-and-bonds\">The ABC of shares and bonds</a></li><li><a href=\"https://www.ing.be/en/retail/my-money/building-up-capital/investments-basics-video-five-mistakes\">Five mistakes to avoid when you start investing</a></li><li><a href=\"https://www.ing.be/en/retail/my-money/building-up-capital/investments-basics-video-investment-fund\">What is an investment fund?</a></li><li><a href=\"https://www.ing.be/en/retail/my-money/building-up-capital/investments-basics-video-sustainable-investments\">Sustainable and responsible investments: where to start?</a></li></ul>"}},{"componentType":"sectionTitle","title":"Ready to start investing?"},{"componentType":"cards","cards":[{"componentType":"productCard","cardType":"product","cardSize":"small","title":"Invest as from 10€/month","intro":"More info on ING Easy Invest","image":{"transformBaseUrl":"https://assets.ing.com/transform/cac7dea3-63db-4c1b-bc75-cbb68d0ead8e/easy-invest-1920","type":"image","width":1920,"original":"https://assets.ing.com/m/1abd4374aab13c43/original/easy-invest-1920.jpg","extension":"jpg"},"link":{"url":"/en/individuals/investing/easy-invest"}}]}]},"complementaryZone":{"flexComponents":[{"componentType":"sectionTitle","title":"Also interesting!"},{"componentType":"cards","cards":[{"componentType":"articleCard","cardType":"article","cardSize":"medium","title":"Monthly economic update","body":"The world waits for a climbdown","image":{"transformBaseUrl":"https://assets.ing.com/transform/6a17a986-8d0e-4abe-8031-61fed121b759/Detroit-Ormuz","type":"image","width":831,"original":"https://assets.ing.com/m/7d4bbd1c89f73af5/original/Detroit-Ormuz.jpg","extension":"jpg"},"date":"2026-04-22","link":{"url":"/en/individuals/news/economy-and-financial-markets/monthly-economic-update"}},{"componentType":"articleCard","cardType":"article","cardSize":"medium","title":"How to start future-proofing your child’s future","body":"How can you, as a parent, give your child the leg-up he will need?","image":{"transformBaseUrl":"https://assets.ing.com/transform/e69a7a38-d29d-4448-8c6d-ccf8bd237ad4/saving-or-investing-for-your-child-1920","type":"image","width":1920,"original":"https://assets.ing.com/m/58e4354c1e1d4413/original/saving-or-investing-for-your-child-1920.jpg","extension":"jpg"},"date":"2024-06-10","link":{"url":"/en/individuals/managing-my-assets/investment-academy/start-up-capital-for-your-child"}},{"componentType":"productCard","cardType":"product","cardSize":"small","title":"Invest your way","intro":"Discover our solutions","image":{"transformBaseUrl":"https://assets.ing.com/transform/0dc27de7-f896-4464-8d35-cd1aebcc5f07/invest-your-way-1920","type":"image","width":1920,"original":"https://assets.ing.com/m/39b7859c35f6653b/original/invest-your-way-1920.jpg","extension":"jpg"},"link":{"url":"/en/individuals/investing"}},{"componentType":"articleCard","cardType":"article","cardSize":"medium","title":"Long or short-term investments? 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