{"type":"document","data":{"contentType":"onecms:productPage","flexPageMetadata":{"afmBanner":false,"description":"Personal guidance for your entire financial life","robotInstruction":{"noFollow":false,"noIndex":false}},"flexZone":{"flexComponents":[{"componentType":"sectionTitle","title":"A personalised way of working together"},{"componentType":"paragraph","richBody":{"value":"<p>The Personal Banking Experience defines <strong>how we work together</strong>. </p><p>Through a long-term relationship built around continuity and trust, with a <strong>Personal Banker who truly knows you</strong>, your situation and your ambitions. You benefit from proactive follow‑up and expert support covering your <strong>entire financial picture</strong>, today and in the years to come. </p><p>Our role is to help you make confident financial decisions, supported by guidance that adapts as your life evolves. </p>"}},{"componentType":"sectionTitle","title":"What the Personal Banking Experience brings you"},{"componentType":"paragraph","richBody":{"value":"<p>Our approach is designed to support your entire financial life, not only savings and investments, but all your key banking questions and long-term projects. </p><p>You benefit from: </p>"}},{"componentType":"productFeatures","highlighted":false,"items":[{"body":"A dedicated Personal Banker guides you through your financial choices, from everyday questions to long-term decisions.","title":"Personalised support when you need it"},{"body":"Explore savings and investment possibilities with our support, so you can make informed choices that fit your goals.","title":"Opportunities to potentially grow your deposits and investments"},{"body":"Take a structured approach to your finances, with a clear overview of your succession rights, helping you prepare and support the people you care about.","title":"Support with planning ahead"},{"body":"Automatically benefit from the ING Extra Pack, combining daily banking essentials, built-in protection and added investment value while keeping a clear overview of your day-to-day banking through your digital tools: ING Banking App and/or Home'Bank.","title":"A simpler way to manage your banking"},{"body":"You gain access to extra opportunities to stay informed, inspired and connected, extending your Personal Banking experience beyond everyday banking.","title":"More than just banking"}]},{"componentType":"sectionTitle","title":"Who is ING Personal Banking for?"},{"componentType":"paragraph","richBody":{"value":"<p>The ING Personal Banking Experience is designed for clients who are looking for a holistic and personalised offer, including advice, a trusted relationship, and long-term financial guidance. </p><p>To be eligible you need to meet one of these criteria: </p><ul><li><p>€100,000 in assets held with ING </p></li></ul><ul><li><p>€50,000 invested through ING </p></li></ul><p>It is particularly suited for clients who: </p><ul><li><p>value a <strong>trusted relationship</strong> with a dedicated Personal Banker who understands their financial situation, and provides consistent personalised guidance   </p></li></ul><ul><li><p>want <strong>clarity </strong>and <strong>confidence </strong>in their financial decisions, supported by expert advice </p></li></ul><ul><li><p>want to grow and optimise their wealth over the <strong>long-term</strong>, for themselves and their family   </p></li></ul>"}},{"componentType":"cta","textLink":{"text":"Discover all the benefits","url":"/en/individuals/investing/personal-banking-experience"}},{"componentType":"sectionTitle","title":"Make an appointment"},{"cards":[{"cardSize":"small","cardType":"service","componentType":"serviceCard","image":{"extension":"svg","original":"https://assets.ing.com/asset/d64f9f32-0b86-45c8-bf93-231c09cff100/happyexpressionnopadding.svg","transformBaseUrl":"https://assets.ing.com/transform/d64f9f32-0b86-45c8-bf93-231c09cff100/happyexpressionnopadding","type":"image","width":128},"intro":"Make an appointment with your banker.","link":{"url":"https://ebanking.ing.be/banking/mobile/ttm-appointments/create?EW=true&topicId=e22d1019-41cf-4a31-8a8e-32d519279e63"},"title":"Already an ING Personal Banking client?"},{"cardSize":"small","cardType":"service","componentType":"serviceCard","image":{"extension":"svg","original":"https://assets.ing.com/asset/27e63ec2-ce5a-4eb2-aeff-aabc7d591da3/Women-support-mobile-phone-1.svg","transformBaseUrl":"https://assets.ing.com/transform/27e63ec2-ce5a-4eb2-aeff-aabc7d591da3/Women-support-mobile-phone-1","type":"image","width":160},"intro":"Fill in this form and an advisor will contact you.","link":{"url":"https://www.ing.be/en/individuals/services/contact-us-appointment?journey=invper&flow-step=call-me-back"},"title":"Not yet an ING Personal Banking  customer?"}],"componentType":"cards"},{"componentType":"sectionTitle","title":"Why choose us?"},{"cards":[{"body":"Asset management","cardSize":"medium","cardType":"product","componentType":"productCard","image":{"extension":"jpg","original":"https://assets.ing.com/m/14b196bd37be685/original/who-we-are-1920.jpg","transformBaseUrl":"https://assets.ing.com/transform/88f0ccaa-be83-4df9-8817-481d82f06719/who-we-are-1920","type":"image","width":1920},"intro":"Invest with advice","link":{"url":"/en/individuals/investing/who-we-are"},"title":"A network of professionals entirely at your service"},{"body":"The Personal Banker’s 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way"}],"componentType":"cards"},{"componentType":"sectionTitle","title":"News and publications"},{"cards":[{"body":"On your agenda!","cardSize":"medium","cardType":"product","componentType":"productCard","image":{"extension":"jpg","original":"https://assets.ing.com/m/424fc1fc041ccece/original/Personal-Banking-conferences-1920.jpg","transformBaseUrl":"https://assets.ing.com/transform/f222cd85-2d88-497d-bdb2-f77c10151963/Personal-Banking-conferences-1920","type":"image","width":1920},"intro":"Invest with advice","link":{"url":"/en/individuals/investing/conferences-and-events"},"title":"Find out about our conferences and webinars"},{"body":"Financial market 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As your assets grow, so might complexity. Your projects multiply and your responsibilities take on a new dimension as you plan for the future. You need clarity, coordination and a trusted partner by your side. \r\n\r\nThe ING Personal Banking Experience is designed for clients who want a holistic approach to their financial situation: a complete offer, one dedicated point of contact and long‑term financial guidance that evolves with their life.","headerImage":{"extension":"png","original":"https://assets.ing.com/asset/211e861f-73df-4d3b-95fd-1d437b838b7a/Screenshot-2026-05-27-161256.png","transformBaseUrl":"https://assets.ing.com/transform/211e861f-73df-4d3b-95fd-1d437b838b7a/Screenshot-2026-05-27-161256","type":"image","width":1528},"promoStickerLayout":"None","subtitle":"Personal guidance for your entire financial life","title":"The ING Personal Banking Experience"},"cta":{"componentType":"cta","textLink":{"text":"Make an appointment","url":"/en/individuals/investing/discover-ing-personal-banking#make-an-appointment"}}},"publishDate":"2026-06-25T14:16:05.400+02:00"}}