{"type":"document","data":{"complementaryZone":{"flexComponents":[{"componentType":"sectionTitle","title":"Interesting too"},{"cards":[{"cardSize":"small","cardType":"product","componentType":"productCard","image":{"altTextDE":"Banner link to Sustainabilitry section","altTextEN":"Banner link to Sustainabilitry section","altTextFR":"Banner link to Sustainabilitry section","altTextNL":"Banner link to Sustainabilitry section","extension":"jpg","original":"https://assets.ing.com/m/67fad3c880599e23/original/about_sustainability.jpg","transformBaseUrl":"https://assets.ing.com/transform/ecb0a95a-2c71-4dab-b878-a2c6c91c2860/about_sustainability","type":"image","width":1920},"intro":"Sustainability at the heart of our activities","link":{"url":"/en/individuals/news/sustainability"},"title":"Sustainability"},{"cardSize":"small","cardType":"product","componentType":"productCard","image":{"altTextEN":"Structure","altTextFR":"Structure","altTextNL":"Struktuur","extension":"jpg","original":"https://assets.ing.com/m/ed65640bcdef5d4/original/about-topstructurepage.jpg","transformBaseUrl":"https://assets.ing.com/transform/25d7af22-dd32-46ae-957f-8d971fc4eb1c/about-topstructurepage","type":"image","width":1920},"intro":"Discover the people behind the organisation","link":{"url":"/en/individuals/about-us/corporate-governance"},"title":"Corporate governance"},{"cardSize":"small","cardType":"product","componentType":"productCard","image":{"altTextDE":"Banner to core activities page","altTextEN":"Banner to core activities page","altTextFR":"Banner to core activities page","altTextNL":"Banner to core activities page","extension":"jpg","original":"https://assets.ing.com/m/7a23cc1364b3792e/original/about_coreactivities.jpg","transformBaseUrl":"https://assets.ing.com/transform/3178940c-bb7a-4b84-b6e6-a6097343feef/about_coreactivities","type":"image","width":1920},"intro":"Our activities are organised around 4 business areas","link":{"url":"/en/individuals/about-us/core-activities"},"title":"Core activities"}],"componentType":"cards"}]},"contentType":"onecms:productPage","flexPageMetadata":{"afmBanner":false,"description":"We have defined four simple promises that together form the Customer Promise and are part of our strategy","robotInstruction":{"noFollow":false,"noIndex":false}},"flexZone":{"flexComponents":[{"componentType":"sectionTitle","title":"Clear and easy"},{"componentType":"paragraph","richBody":{"value":"<p>Banking doesn’t have to be difficult and time consuming. It’s all about clear products, plain language, fair prices and simple processes that save both time and money.</p>"}},{"componentType":"sectionTitle","title":"Anytime, anywhere"},{"componentType":"paragraph","richBody":{"value":"<p>Banking should be possible anytime and anywhere, irrespective of where and how people access our products and services</p>"}},{"componentType":"sectionTitle","title":"Empower"},{"componentType":"paragraph","richBody":{"value":"<p>The best financial decisions are informed decisions. Customers want relevant, up-to-date information at their fingertips. They need to understand the available choices, and their implications, both today and for the future.</p>"}},{"componentType":"sectionTitle","title":"Keep getting better"},{"componentType":"paragraph","richBody":{"value":"<p>Life and business are about moving forward. We will keep looking for ways to improve. With new ideas, new solutions and new approaches to make things easier for our customers. That way, we can all stay a step ahead.</p>"}}]},"hasMacro":false,"id":"66d2722d-d689-4451-9185-f3d137b44615","localeString":"en-GB","mainHeaderZone":{"backLink":{"textLink":{"text":"Who we are and what we do","url":"/en/individuals/about-us"}},"componentType":"productHeader","coreHeader":{"body":"Following this purpose, we have defined four simple promises that together form the Customer Promise and are part of our strategy.","headerImage":{"altTextEN":"Mission","altTextFR":"Mission","altTextNL":"Missie","extension":"jpg","original":"https://assets.ing.com/m/4d3970576c3033c9/original/About_Mission.jpg","transformBaseUrl":"https://assets.ing.com/transform/ac319af9-8630-481f-8216-7da8e9fe773a/About_Mission","type":"image","width":940},"subtitle":"We believe all sustainable progress is driven by people with the imagination and determination to improve their future and the futures of those around them. We empower people and organisations to realise their own vision for a better future – however modest or grand. Our purpose therefore is: empowering people to stay a step ahead in life and in business.","title":"Mission"}},"publishDate":"2024-08-29T14:19:19.240+02:00"}}