ING in Belgium is the first major Belgian bank to introduce a free online current account, the ING Lion Account. The bank’s aim is to attract new customers mainly in the 18 to 35 age group. The ING Lion Account quickly becomes the bank's flagship product. It is the acquisition product par excellence and also enjoys good high street visibility thanks to original and playful marketing campaigns. By the end of 2007, the ING Lion Account makes up 18% of all new accounts.
The bank also launches a website for motor insurance: ING Auto.be. Customers can use the site to calculate their premium and take out a motor insurance policy within minutes.
Finally, in 2007, ING Tax Shelter Invest – a product to promote the funding of Belgian audiovisual works – is launched.
"}}]},{"componentType":"sectionTitle","title":"2010: ING becomes the main sponsor of the Red Devils, the start of a long-term partnership with the Royal Belgian Football Association (KBVB)"},{"componentType":"paragraph","title":"ING in Belgium supports what it believes in! ING in Belgium and the Royal Belgian Football Association (KBVB) have been inextricably linked since 2010.","richBody":{"value":""},"video":{"type":"video","originalUrl":"https://assets.ing.com/m/4ac489baf404a716/original/ING-main-sponsor-of-the-Red-Devils.mp4","videoPreviewURLs":["https://assets.ing.com/asset/762b30ff-096e-459d-a817-3af8cd74b858/480p/ING-main-sponsor-of-the-Red-Devils.mp4","https://assets.ing.com/asset/762b30ff-096e-459d-a817-3af8cd74b858/1080p/ING-main-sponsor-of-the-Red-Devils.mp4","https://assets.ing.com/asset/762b30ff-096e-459d-a817-3af8cd74b858/mp4/ING-main-sponsor-of-the-Red-Devils.mp4","https://assets.ing.com/asset/762b30ff-096e-459d-a817-3af8cd74b858/720p/ING-main-sponsor-of-the-Red-Devils.mp4"],"thumbnails":{"mini":"https://assets.ing.com/m/4ac489baf404a716/mini-ING-main-sponsor-of-the-Red-Devils.jpg","webimage":"https://assets.ing.com/m/4ac489baf404a716/webimage-ING-main-sponsor-of-the-Red-Devils.jpg","thul":"https://assets.ing.com/m/4ac489baf404a716/thul-ING-main-sponsor-of-the-Red-Devils.jpg"},"extension":["mp4"]}},{"componentType":"accordion","accordionList":[{"title":"I want to know more about the period 2010","richBody":{"value":"In 2019, by which time ING in Belgium has been a loyal sponsor of the Red Devils and the referees for many years, the bank strengthens the partnership with the KBVB and lends its weight to the “The World at our Feet” plan for the further growth and development of women's football in Belgium.
"}},{"title":"Did you know...","richBody":{"value":"In 2020, 77% of amateur football club still didn't have a women's team and that is why ING in Belgium, together with the KBVB, ACFF and Voetbal Vlaanderen, organised a competition to distribute €60,000 to 20 amateurs clubs to support their projects
"}}]},{"componentType":"sectionTitle","title":"2010: Best Bank in Belgium” by Global Finance"},{"componentType":"paragraph","title":"ING in Belgium emerges as the “Best Bank in Belgium” in a survey by the prestigious magazine Global Finance. Editors asked bankers, CFOs, credit rating and equity investors, banking consultants and other insiders from around the world to rate banks on their asset growth, profitability, geographical reach, new client growth and product innovation.","richBody":{"value":""},"alignedImage":{"position":"right","transformBaseUrl":"https://assets.ing.com/transform/1f157ef5-f93f-4a13-bf49-d81acdf5248d/About_2010_GlobalFinance","altTextEN":"Global Finance Logo","altTextNL":"Global Finance Logo","altTextFR":"Global Finance Logo","altTextDE":"Global Finance Logo","original":"https://assets.ing.com/m/31064090a93dc263/original/About_2010_GlobalFinance.JPG","extension":"jpg"}},{"componentType":"sectionTitle","title":"2011: The “Direct if possible, advice when needed” business model bears fruit"},{"componentType":"paragraph","title":"ING in Belgium is transforming from a bank with only physical branches into a multi-distribution bank prioritising operational excellence and customer focus. The aim is to make banking easier for customers. Under the slogan “We are not the first, but we want to do it smarter”, ING in Belgium launches its mobile banking app, MyING.be. With MyING.be, customers can check their balance, view account statements and credit card transactions, send money online and book appointments in branch. The app is immediately rated the best of all the free financial apps.","richBody":{"value":""},"alignedImage":{"position":"left","transformBaseUrl":"https://assets.ing.com/transform/c782e4ba-d6fd-4c20-b54a-2edcdc4252b6/About_2011","altTextEN":"Iphone Android","altTextNL":"Iphone Android","altTextFR":"Iphone Android","altTextDE":"Iphone Android","original":"https://assets.ing.com/m/ce7d8d346d9c831/original/About_2011.JPG","extension":"jpg"}},{"componentType":"sectionTitle","title":"2011: ING Belgium remains the Flemish administration’s main bank"},{"componentType":"paragraph","title":"ING in Belgium successfully participates in a tender for banking services, and then welcomes the Flemish government as a customer.","richBody":{"value":"Did you know...
ING Belgium is still the principal banker of the Flemish government, after the bank won the public tender for the third time in a row in 2019.
"},"alignedImage":{"position":"right","transformBaseUrl":"https://assets.ing.com/transform/30ff867f-531c-46be-96a0-b165629977d7/About_2011_VlaamseOverheid","altTextEN":"Vlaamse Overheid logo","altTextNL":"Vlaamse Overheid logo","altTextFR":"Vlaamse Overheid logo","altTextDE":"Vlaamse Overheid logo","original":"https://assets.ing.com/m/6de6c7a815d70c57/original/About_2011_VlaamseOverheid.JPG","extension":"jpg"}},{"componentType":"sectionTitle","title":"2012: a gigantic work of art covers the scaffolding of the Marnix building under construction"},{"componentType":"paragraph","title":"The Marnix building is renovated and, instead of presenting passers-by and motorists with a view of the construction site, ING in Belgium decides to partner with Belgian artist Jean-Luc Moerman to create a masterpiece that spans the entire façade.","richBody":{"value":""},"video":{"type":"video","originalUrl":"https://assets.ing.com/m/21846d0aad22e61d/original/Jean-Luc-Moerman-ING-Belgie.mp4","videoPreviewURLs":["https://assets.ing.com/asset/ff98d4eb-d899-4efe-b5bc-05f06b410568/480p/Jean-Luc-Moerman-ING-Belgie.mp4","https://assets.ing.com/asset/ff98d4eb-d899-4efe-b5bc-05f06b410568/720p/Jean-Luc-Moerman-ING-Belgie.mp4","https://assets.ing.com/asset/ff98d4eb-d899-4efe-b5bc-05f06b410568/1080p/Jean-Luc-Moerman-ING-Belgie.mp4","https://assets.ing.com/asset/ff98d4eb-d899-4efe-b5bc-05f06b410568/mp4/Jean-Luc-Moerman-ING-Belgie.mp4"],"thumbnails":{"mini":"https://assets.ing.com/m/21846d0aad22e61d/mini-Jean-Luc-Moerman-ING-Belgie.jpg","webimage":"https://assets.ing.com/m/21846d0aad22e61d/webimage-Jean-Luc-Moerman-ING-Belgie.jpg","thul":"https://assets.ing.com/m/21846d0aad22e61d/thul-Jean-Luc-Moerman-ING-Belgie.jpg"},"extension":["mp4"]}},{"componentType":"accordion","accordionList":[{"title":"I want to know more about the period 2012","richBody":{"value":"The large 2,200m2 tarpaulin is the largest work of art ever created in Belgium.
Jean-Luc Moerman's vision as a contemporary artist and the strategic vision of ING in Belgium coincide and are based on transparency, accessibility and a focus on the future.
After the renovation, the tarpaulin is recycled into 1,400 bags that are distributed through an
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