The Banque Bruxelles Lambert was the result of a former merger. Banque de Bruxelles and Banque Lambert were indeed merged on 30 June 1975 to form Banque Bruxelles Lambert (BBL). The holding companies of these two institutions had been merged in 1972. Founded in 1871, Banque de Bruxelles grew steadily over the ensuing six decades, acquiring interests in other banks in Belgium's major cities.
"}},{"componentType":"sectionTitle","title":"ING Belgium: 150 years back in time"},{"componentType":"paragraph","title":"1871-1969: Banque de Bruxelles","richBody":{"value":"The story of Banque de Bruxelles, the first bank to lay the foundation of ING in Belgium, starts in 1871. The bank survives two world wars and, in between, the stock market crash of 1929 and the banking reform of 1935.
Despite the challenging environment, Banque de Bruxelles becomes a major European bank with an extensive commercial offering and operations in every corner of the world.
"},"textLinks":[{"url":"/en/individuals/about-us/history/history-1871-1969","text":"More about 1871-1969"}],"alignedImage":{"position":"left","transformBaseUrl":"https://assets.ing.com/transform/9d11ef20-61a4-4c97-be0c-4a38f2cca16c/About_1871-1969_480x480","original":"https://assets.ing.com/m/68512d2feaca5105/original/About_1871-1969_480x480.jpg","extension":"jpg"}},{"componentType":"paragraph","richBody":{"value":""}},{"componentType":"paragraph","title":"1830-1969: Banque Lambert","richBody":{"value":"
The creation of Banque Lambert, which together with Banque de Bruxelles will later become Banque Bruxelles Lambert, is closely linked to the birth of Belgium.
Under the leadership of Baron Léon Lambert, the bank becomes the second most important private financial institution in Belgium, with its headquarters in the emblematic Marnix building.
"},"textLinks":[{"url":"/en/individuals/about-us/history/history-1830-1969","text":"More about 1830-1969"}],"alignedImage":{"position":"right","transformBaseUrl":"https://assets.ing.com/transform/92704d3e-bb7e-413f-91b2-a3abda297836/About_1830_1969_480x480","original":"https://assets.ing.com/m/66fb992c1f271062/original/About_1830_1969_480x480.jpg","extension":"jpg"}},{"componentType":"paragraph","richBody":{"value":""}},{"componentType":"paragraph","title":"1969-1996: Banque Bruxelles Lambert","richBody":{"value":"
In 1975, Banque de Bruxelles and Banque Lambert decide to merge. Banque Bruxelles Lambert, BBL, is born.
The 1980s and 1990s are characterised by spectacular progress in the field of computer science, and BBL resolutely takes the lead.
"},"textLinks":[{"url":"/en/individuals/about-us/history/history-1969-1996","text":"More about 1969-1996"}],"alignedImage":{"position":"left","transformBaseUrl":"https://assets.ing.com/transform/b4154235-f99f-427b-9e6f-ce76418c0785/About_1969_1996_480x480","original":"https://assets.ing.com/m/47ba465c9cc36b99/original/About_1969_1996_480x480.jpg","extension":"jpg"}},{"componentType":"paragraph","richBody":{"value":""}},{"componentType":"paragraph","title":"1997-2006: BBL becomes ING in Belgium, a fully owned subsidiary of ING Group","richBody":{"value":"
In search of a second home market, ING Group acquires BBL. The bank's entry to ING Group brings with it many opportunities. Eye-catching campaigns surrounding the name change in 2002 and 2003 put ING firmly on the map as a brand in Belgium.
The period is also characterised by the creation of Record Bank and ING in Belgium’s acquisition of Mercator Bank.
"},"textLinks":[{"url":"/en/individuals/about-us/history/history-1997-2006","text":"More about 1997-2006"}],"alignedImage":{"position":"right","transformBaseUrl":"https://assets.ing.com/transform/c2764b31-72bd-4fef-bef9-0c0af1f0d7e4/About_1997_2006_480x480","original":"https://assets.ing.com/m/a5944eb22e0b1fa/original/About_1997_2006_480x480.jpg","extension":"jpg"}},{"componentType":"paragraph","richBody":{"value":""}},{"componentType":"paragraph","title":"2007-2015: Implementation of the multi-channel model with the strategy “Direct if possible, advice when needed”","richBody":{"value":"
The first decade of the 21st century is characterised by strong progress and the launch of several new products.
ING in Belgium is transforming from a bank with only physical branches into a multi-distribution bank with a focus on innovation in its efforts to offer the customer an optimum range of products and services.
"},"textLinks":[{"url":"/en/individuals/about-us/history/history-2007-2015","text":"More about 2007-2015"}],"alignedImage":{"position":"top","transformBaseUrl":"https://assets.ing.com/transform/4e845775-6203-4248-8a7b-f916b4820ec8/About_2007_2015_Pic1","original":"https://assets.ing.com/m/71bc4019f08f6340/original/About_2007_2015_Pic1.jpg","extension":"jpg"}},{"componentType":"paragraph","richBody":{"value":""}},{"componentType":"paragraph","title":"2016-2021: ongoing data-driven digitalisation at ING","richBody":{"value":"
In recent years, ING has continuously analysed the changing behaviour and preferences of its customers in order to improve the mix of its physical and digital offerings and continue to provide the best customer experience.
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