Active in Belgium, France and the Grand Duchy of Luxembourg, Groupe Lamy has built its growth around three complementary business areas. The first remains construction: the company carries out its own projects. The second is property development, covering both primary and secondary residences. The third pillar is the tourism management of properties developed and marketed by the group.
"}},{"componentType":"sectionTitle","title":"From property developer to tourism operator"},{"alignedImage":{"position":"left","extension":"jpg","original":"https://assets.ing.com/asset/4f00d6f7-b9d7-4e6e-964d-27cfe164eee8/Jordan-Joan-Lamy.jpg","transformBaseUrl":"https://assets.ing.com/transform/4f00d6f7-b9d7-4e6e-964d-27cfe164eee8/Jordan-Joan-Lamy"},"componentType":"paragraph","richBody":{"value":"“Historically, roughly two-thirds of our business came from construction and traditional property development, and one-third from tourism. Today, that balance has been reversed,” explains Jordane Lamy, who runs the family group with his brother Joan. “Tourism now represents around two-thirds of our business, through both the development of new destinations and their operation. Once built, the accommodation is sold and then placed under rental management with the group’s companies.”
Against a less favourable backdrop for residential property, this diversification is a major advantage for the group, which generates turnover of around €50 million. Jordane Lamy has observed a slowdown in the residential market, while tourism and second homes remain more resilient. “We are fortunate to have a fairly diversified business. That is a real strength at a time when some segments of the sector, particularly in Wallonia, need fresh momentum.”
"}},{"componentType":"sectionTitle","title":"Focusing on destinations closer to home"},{"componentType":"paragraph","richBody":{"value":"Under the Anatura brand, Groupe Lamy develops its own destinations in Belgium and Luxembourg. Its positioning combines comfort, contact with nature and short breaks close to home. Following an initial park with 200 accommodation units and a hotel at the Lacs de l’Eau d’Heure, a new holiday village with 130 units was built in the Ardennes, while development continues in the Grand Duchy.
Our Green Key certification is reassessed every year, precisely to ensure that we continue to give it the attention it deserves
“You do not necessarily have to travel very far to enjoy a change of scenery for a few days or to organise a corporate seminar,” Jordane Lamy points out. Forests, water and natural landscapes are integral to the projects. Fitting into the surrounding environment is an important consideration from the design stage onwards and therefore shapes the architecture and choice of materials. “The projects include photovoltaic panels, geothermal energy where the site allows, and smart systems to manage and reduce energy consumption.”
Anatura’s tourism sites are also working towards Green Key certification, which requires regular monitoring of environmental practices. “It is important to us that our environmental credentials are not just greenwashing. They must be reflected tangibly in our day-to-day operations. The certification is reassessed every year, precisely to ensure that we continue to give it the attention it deserves,” Jordane Lamy stresses.
"}},{"componentType":"sectionTitle","title":"Sustainable business parks"},{"componentType":"paragraph","richBody":{"value":"The group is now extending its sustainable construction expertise into a more recent line of business: the development of commercial properties. In Anderlecht, Groupe Lamy is building a new headquarters for Schneider Electric, while in Verviers it is developing Green Sphere, a business park comprising units for SMEs and office space. This diversification remains true to the group’s real estate focus while opening up a new market.
Managing our tourism projects ourselves teaches us to ask the right questions with future tenants of our business parks in mind
For its business parks, Groupe Lamy aims for at least a BREEAM Excellent rating, or even Outstanding where the budget allows. The group also retains ownership of the buildings, considering their operation and running costs over the full operating life. “Managing our tourism projects ourselves teaches us to ask the right questions with future tenants of our business parks in mind. For us, it is very much a continuation of the same approach,” explains Jordane Lamy.
"}},{"componentType":"sectionTitle","title":"A bank that understands the journey"},{"componentType":"paragraph","richBody":{"value":"The growing importance of tourism projects and commercial properties is also shaping financing needs. Developing projects of this kind remains a lengthy process: five to six years may pass between the initial search for a site and the start of construction. The operational phase then follows.
For a banking partner, it is not enough to analyse a snapshot of a project at a given moment. You need to take a long-term view
In this context, Jordane Lamy emphasises the importance of building a long-term banking relationship. Groupe Lamy has worked with ING for many years: “Over time, we have come to know each other well. Tourism is not always an easy sector to finance. You need to be able to explain that you are not simply financing a building; you are creating a destination and an entire ecosystem around it.”
In his view, this understanding of the business model has supported the group’s growth. ING has also backed its environmental direction, particularly through tailored financing. “For a banking partner, it is not enough to analyse a snapshot of a project at a given moment. You need to take a long-term view. Our relationship of trust with the bank has enabled us to grow while remaining true to our ambitions.”
"}},{"componentType":"sectionTitle","title":"Opportunities on the horizon"},{"alignedImage":{"position":"right","extension":"jpg","original":"https://assets.ing.com/asset/72c6aa45-504b-4c2a-b362-780915ca4598/Kris-Liesse-Head-of-Real-Estate-ING.jpg","transformBaseUrl":"https://assets.ing.com/transform/72c6aa45-504b-4c2a-b362-780915ca4598/Kris-Liesse-Head-of-Real-Estate-ING"},"componentType":"paragraph","richBody":{"value":"Sustainable construction is becoming the norm. The property sector can make a decisive contribution to climate goals, says Kris Liesse, Head of Real Estate Finance at ING Business Banking: “There are many opportunities for developers, investors and entrepreneurs. A large share of the existing housing stock is outdated and must be renovated to meet current standards.”
What we need above all is a stable framework, with realistic expectations and consultation with the sector
For new builds, the framework is already in place. For renovations, regulations are being developed across the three regions. “What we need above all is a stable framework, with realistic expectations and consultation with the sector,” says Kris Liesse. That is why ING is a founding member of the Belgian Green Building Council, which brings together all stakeholders to define precisely what constitutes a sustainable or green building. “By speaking a common language, we will accelerate the property sector’s journey towards carbon neutrality.”
"}},{"componentType":"highlight","richBody":{"value":"ING Business Banking draws on a specialised team that monitors the sector on a daily basis. It advises and supports developers, long-term investors, entrepreneurs, architects and engineering firms in delivering their projects. Kris Liesse explains: “Several colleagues have completed dedicated training so that they can provide targeted advice on the sustainable transition of real estate. Our Sustainable Buildings Guide enables us to assess a building’s environmental performance and identify the investments required.”
For major market players, the bank works with Stadim and Bopro to analyse entire portfolios and structure their valuation. “Those who renovate existing property to make it more sustainable benefit from preferential financing terms. In this way, we want to create a chain reaction.”
"},"title":"Partner of the real estate sector"},{"componentType":"paragraph","richBody":{"value":"Find out how ING supports businesses in the sustainable transition.
And discover our approach for the construction and real estate sector.
This article was previously published in Trends/Tendances.
"},"title":"Wondering what ING can do for you?"}]},"hasMacro":false,"id":"175eb798-5324-4199-8e53-7a5764521745","legalZone":{"flexComponents":[{"componentType":"paragraph","richBody":{"value":"Society is transitioning to a low-carbon economy. So are our clients, and so is ING. We finance a lot of sustainable activities, but we still finance more that’s not. See how we’re progressing on ing.com/climate.
This article is for informative purposes only and the information set out herein may change with time. We therefore recommend that you always reference specific regulations and requirements with the competent authorities for the latest information. Additionally, we advise that you seek professional advice on a case-by-case basis before making any decisions. Please note that ING Belgium SA/NV cannot be held liable for any decision taken on the basis of the information provided.
"}}]},"localeString":"en-GB","mainHeaderZone":{"backLink":{"textLink":{"text":"Sustainable business","url":"/en/business/sustainable-business"}},"componentType":"editorialHeader","coreHeader":{"body":"Historically rooted in construction and traditional property development, Groupe Lamy has made a major strategic shift over the years. Tourism projects now account for almost two-thirds of its business. This evolution has enabled the family-owned group to strengthen its diversified model while becoming more resilient to changes in the residential property market.","title":"Tourism: the driving force behind Groupe Lamy’s transformation"},"date":"2026-09-28","readingTime":0},"publishDate":"2026-10-02T13:37:31.498+02:00"}}