{"type":"document","data":{"id":"63c77bd6-aebc-4bc0-b756-6096dbedb5b7","localeString":"en-GB","publishDate":"2026-02-23T15:00:32.214+01:00","contentType":"onecms:productPage","hasMacro":false,"flexPageMetadata":{"afmBanner":false,"robotInstruction":{"noIndex":false,"noFollow":false},"description":"Get free, personalized advice from the ING Starters Expert Team. Practical guidance from your first idea to your first invoice. Book your free appointment today."},"mainHeaderZone":{"componentType":"productHeader","usps":[{"body":"Expert guidance: our Starters Experts know what works for Belgian entrepreneurs","icon":{"transformBaseUrl":"https://assets.ing.com/transform/12c97a75-760c-4c74-9d0a-68bf2fb02d34/Callcentre-Icon","type":"image","width":200,"original":"https://assets.ing.com/m/3db5df868eedf244/original/Callcentre-Icon.png","extension":"png"}},{"body":"Risk-free banking: transparent pricing, no hidden fees","icon":{"transformBaseUrl":"https://assets.ing.com/transform/47f877b5-1073-43ae-88f6-8bd6533247e5/Large-Security_Outline_RGB","type":"image","width":100,"original":"https://assets.ing.com/m/118f5660c03149fe/original/Large-Security_Outline_RGB.png","extension":"png"}},{"body":"Priority call with Starters Experts: personalized advice for your business","icon":{"transformBaseUrl":"https://assets.ing.com/transform/f7ee766d-d86d-4682-964a-d90446986f6f/Notification-Warning_Outline","type":"image","width":32,"altTextNL":"\"\"","original":"https://assets.ing.com/m/377107ad9c8cff5f/original/Notification-Warning_Outline.svg","extension":"svg"}}],"cta":{"componentType":"cta","textLink":{"url":"/en/business/starters/starters-expert-team#free-advice","text":"Claim your free expert call"}},"coreHeader":{"body":"We guide you through every step: from your first idea to your first invoice.","headerImage":{"transformBaseUrl":"https://assets.ing.com/transform/3b1098b9-eca6-4afb-b74b-1b1f15b8e15c/Starters-Expert-Team-BE","type":"image","width":4662,"original":"https://assets.ing.com/m/2537b83a9b212878/original/Starters-Expert-Team-BE.jpg","extension":"jpg"},"title":"Starters Expert Team: free advice for starting entrepreneurs","subtitle":"Book your phone appointment today and get expert support."},"backLink":{"textLink":{"url":"/en/business/starters","text":"Starting your business"}}},"flexZone":{"flexComponents":[{"componentType":"sectionTitle","title":"Free advice"},{"componentType":"feature","featureName":"form-renderer?formConfigId=FORM-20250321104957236402997"},{"componentType":"sectionTitle","title":"What can you expect during the call?"},{"componentType":"applicationProcess","body":"During your call with the ING Starters Expert Team, you receive personal, one‑on‑one guidance from an experienced start‑up adviser. The conversation takes place by phone: the expert will call you on the number you provided.","steps":{"title":"Here’s what you can expect:","stepList":[{"title":"Tailored support for your plans","body":"The expert listens to your ideas, questions and challenges, and provides advice that fits your project and situation."},{"title":"A conversation of 30 minutes to 1 hour","body":"The duration varies depending on your questions and the complexity of your situation."},{"title":"No obligations and no need to be a customer","body":"The call is free and completely without commitment. You don’t need to be an ING customer to benefit from this guidance."},{"title":"Preparation is helpful, but not required","body":"You can join the call without preparing, but it can help to think in advance about the topics you want to discuss. You can indicate these in the registration form so the expert can prepare accordingly."},{"title":"You may share documents if you wish","body":"For example, a business plan or outline of your project. This helps the expert quickly gain clear insights."},{"title":"Guidance from experienced local business bankers","body":"The advisers have extensive experience supporting new entrepreneurs and understand the typical challenges you face. They guide you step by step, from your first idea to your first invoice."}]}},{"componentType":"sectionTitle","title":"Meet our experts"},{"componentType":"paragraph","richBody":{"value":"<p>Discover the ING Starters Expert Team: a <strong>dynamic and enthusiastic group of advisers</strong> who are ready every day to support new entrepreneurs. With their energy, expertise and practical approach, they are happy to guide you at every step.</p><p>Just like in the photo, <strong>they juggle all your requests</strong> so you can stay focused on what truly matters when launching your business.</p>"},"alignedImage":{"position":"left","transformBaseUrl":"https://assets.ing.com/transform/62919ef3-701b-4765-a621-262f04bbd016/EXPERT-TEAM","original":"https://assets.ing.com/m/ab57deb81260794/original/EXPERT-TEAM.jpg","extension":"jpg"}},{"componentType":"sectionTitle","title":"Frequently asked questions"},{"componentType":"accordion","accordionList":[{"title":"Do I have to be an ING customer to get the call?","richBody":{"value":"<p><strong>No, you don’t have to be a customer or meet specific conditions </strong>to book a call. That said, the topics and expertise of our advisers are geared towards assisting <strong>start-ups and self-employed people.</strong></p>"}},{"title":"How long does a consultation last?","richBody":{"value":"<p>A consultation usually lasts about <strong>30 minutes to 1 hour</strong>, but the duration can vary depending on your specific needs and questions. You’ll discuss the timing of the meeting and the points you want to cover with your adviser in advance so that the meeting can be scheduled as efficiently as possible.</p>"}},{"title":"Can I take part in the consultation online?","richBody":{"value":"<p>No, the call takes place via phone, we call you on the number you have registered.</p>"}},{"title":"What does the consultation cost?","richBody":{"value":"<p>You’ll get one-on-one time with an adviser<strong> <a href=\"https://assets.ing.com/m/1b5f3208fac0ee12/original/Regulations_of_Request_call_back.pdf\">for free and with no obligations</a></strong><a href=\"https://assets.ing.com/m/1b5f3208fac0ee12/original/Regulations_of_Request_call_back.pdf\">.</a> The adviser will make time in his or her diary to sit down with you.</p>"}},{"title":"How should I prepare for the consultation?","richBody":{"value":"<p> If you are looking for inspiration, no <strong>preparation</strong> is needed on your part. However, for the meeting to run smoothly, it would be useful to think in advance about the<strong> specific questions and topics</strong> you want to discuss. Use the form to indicate the topics you want to talk about, which will allow the <strong>adviser to prepare for the meeting better</strong>. If you want, you can also bring your business plan or other documentation with you for clarification.</p>"}},{"title":"Who will advise me?","richBody":{"value":"<p>The advisers are <strong>local business bankers with experience in supporting start-ups</strong> and who have in-depth knowledge about the challenges faced by new entrepreneurs.</p>"}}]},{"componentType":"cards","cards":[{"componentType":"productCard","cardType":"product","cardSize":"medium","title":"The Starters Package","intro":"1,200 euros in benefits so that you, as a self-employed or company, have everything you need to start your business!","image":{"transformBaseUrl":"https://assets.ing.com/transform/214589ac-ca40-4758-849d-35ff75dba29d/Four-happy-colleagues-sit-around-a-table-with-their-computers-and-phones-in-the-office","type":"image","width":1920,"original":"https://assets.ing.com/m/2a2365f70226b5b5/original/Four-happy-colleagues-sit-around-a-table-with-their-computers-and-phones-in-the-office.jpg","extension":"jpg"},"link":{"url":"/en/business/starters/starterspackage-current-account"}}]}]}}}